Head of Marketing
Description
Job Title: Head of Marketing, APAC
Group/Team: Marketing
Reports to: EVP, Asia Pacific
Functional Alignment: Head of Global Marketing, Opus Agency
Location: Sydney, Hybrid
Employment Type: FT, salaried
Travel Requirements: 15 - 20%
WHO WE ARE
OPUS AGENCY
The Opus Agency, Asia Pacific is a future-forward full-service global event agency with over 400 team members in the United States, London, Sydney, Singapore, and New Zealand.
The world’s leading brands and upstart category creators trust Opus Agency with their flagship programs and holistic event portfolios. Across four decades, our story is one of realisation—a realisation of outstanding talent, a nurtured culture, and integrated end-to-end capabilities. To us, it's simple: success is propelled through the power and potential of people coming together.
WHAT WE ARE LOOKING FOR
The Head of Marketing, APAC will spearhead the strategic direction, development, and execution of integrated marketing initiatives across the APAC region. This role is responsible for shaping the brand’s regional positioning, driving market growth, and strengthening customer engagement through data-driven strategies and innovative campaigns. Collaborating closely with leadership, global go-to-market teams, regional teams, and external partners, the Head of Marketing for APAC will ensure alignment between marketing priorities and business objectives - delivering measurable impact across brand awareness, demand generation, and customer experience.
The role will work as part of a single global marketing ecosystem, aligning APAC strategies and campaigns with Opus Agency’s global brand, shared platforms, and go-to-market priorities, while expressing the brand in ways that are locally relevant and culturally authentic to the region.
YOU SHOULD HAVE
- 8+ years’ experience in marketing leadership roles, ideally within creative, design, or professional services industries.
- Proven ability to design and deliver integrated marketing strategies that drive brand growth and commercial outcomes.
- Strong leadership, influencing, and stakeholder management skills across executive and cross-functional teams.
- Deep understanding of digital marketing ecosystems, performance analytics, and brand communications.
- Exceptional storytelling, strategic thinking, and project management capabilities.
ESSENTIAL RESPONSIBILITIES
- As part of both the APAC leadership team and the global marketing community, define and lead the overarching marketing vision and strategy for the APAC region, ensuring alignment with business objectives and growth priorities.
- Collaborate with Opus Agency’s global Marketing and Growth Enablement teams to align APAC campaigns, content, and programs with our global go-to-market motion, while ensuring they resonate locally.
- Develop and maintain a dynamic 6–12 month marketing roadmap that integrates brand, digital, and communications initiatives with accountability for the go-to-market strategy and budget ownership.
- Conduct ongoing market, competitor, and audience analysis to identify opportunities and guide strategic decision-making.
- Lead quarterly performance reviews, translating insights into actionable improvements across all marketing channels.
- Partner with the global marketing and communications team to align regional announcements, narratives, and media activity with Opus Agency’s global brand story.
- Oversee development of high-impact content strategies, including thought leadership, case studies, and multimedia storytelling.
- Ensure brand integrity and design excellence in all creative outputs, supporting both global consistency and local relevance.
- Drive evolution of marketing assets, including photography, media libraries, and campaign collateral.
- Oversee the APAC contribution to Opus Agency’s global digital ecosystem, including localised content and user journeys for the global website, UX optimisation, and integration with broader global and regional marketing campaigns ensuring that APAC digital experiences feel locally relevant while remaining consistent with our global brand and design standards.
- Lead digital performance marketing efforts—defining objectives, budgets, and KPIs for in-market paid, social, and search channels.
- Collaborate with digital and development partners to deliver best-in-class online experiences that convert engagement into measurable growth.
- Implement data-driven reporting frameworks to continuously evaluate digital performance and ROI.
- Develop and execute an integrated communications and PR strategy that enhances visibility and strengthens brand reputation.
- Serve as the primary liaison with external PR agencies, ensuring alignment of messaging, tone, and coverage quality.
- Oversee creation and approval of press materials, thought leadership pieces, and executive communications.
- Proactively identify opportunities for media engagement, speaking appearances, and industry recognition.
- Set and guide the APAC social media strategy in alignment with Opus Agency’s global channel and content strategy, leveraging global primary channels and region-specific platforms to reinforce brand values, showcase thought leadership, and engage key audiences.
- Oversee content planning, creative direction, and performance optimisation across all social platforms.
- Coordinate closely with the global marketing team on shared social campaigns, content themes, and measurement frameworks.
- Manage paid social initiatives and analytics reporting to inform strategy refinement.
- Support content capture and storytelling at client activations, events, and industry forums.
- Partner with HR, Workplace Experience and Leadership personnel to shape internal communications and promote brand-aligned culture initiatives and employee experiences.
- Lead marketing contributions to DEI communications and internal storytelling.
- Present marketing updates, insights, and success stories at company-wide meetings and leadership forums.
- Collaborate with the Workplace Experience Manager to position the organisation as an employer of choice through strategic content and campaigns.
- Collaborate with the Workplace Experience Manager on all recruitment marketing materials, ensuring brand consistency and quality across digital and social platforms.
- Lead strategy and execution for brand presence at key industry events, awards, and conferences.
- Evaluate and manage sponsorship opportunities that align with business goals and enhance brand positioning.
- Oversee planning, creative direction, and measurement of event marketing initiatives that serve to promote the company and its services.
- Build, mentor, and inspire a high-performing marketing team committed to excellence and innovation.
- Oversee onboarding, capability development, and succession planning within the marketing function.
SUPERVISORY RESPONSIBILITIES
One direct report based in Sydney
COMPETENCIES
- Strategic Thinking
- Brand Management
- Digital Marketing
- Content Strategy
- Storytelling
- Marketing Analytics
- Performance Marketing
- Social Media Strategy
- PR & Communications
- Stakeholder Management
- Leadership
- Project Management
- Event Management
- Employer Branding
- Creativity & Innovation
- Results Orientation
- Adaptability
- Collaboration
- Decision Making
WHAT YOU CAN EXPECT IN RETURN
- High-powered tech to help you perform your best
- Work with global, market leading brands
- Global travel opportunities
- Paid Birthday leave
- Paid monthly wellness day
- Regular social events
- A hybrid work environment
- A vibrant, modern workplace
- A competitive Paid Parental leave policy
- An in-house L&D program
- Additional funds allocated to your personal learning & development
NOT SURE IF YOU SHOULD APPLY?
Studies show that those identifying as under-represented individuals might have talked themselves out of applying at this point. Don’t worry about checking every single box. At The Opus Group, we are dedicated to building a versatile, inclusive team with a variety of backgrounds and a growth mindset - so if you’re excited about this role, but your past experience doesn’t align perfectly with every single item listed in this job description, we encourage you to apply. You may just be the right candidate for this role, or we may have other roles that better align with your skillset.
PHYSICAL REQUIREMENTS:
Individuals will be required to sit for the majority of the day and may be required to stand as needed. May require ability to ambulate primarily on a level surface for periodic periods throughout the day. Individuals may be required to travel via airplane, train, taxi, car and/or other means of transportation, as needed.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
OTHER DUTIES AND ACKNOWLEDGEMENT
This position requires verification of Australian citizenship due to citizenship-based legal restrictions and/or proof of right to work. The ability to meet The Opus Group background screening process are required for this role.
The Opus Group does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided based on qualifications, merit, and business need. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.